Wyoming tourism launches second summer of “WY Responsibly” travel campaign

Wy Responsibly

CHEYENNE, Wyo. — The Wyoming Office of Tourism has launched the second summer of “WY Responsibly,” a campaign that encourages all travelers to be mindful and travel responsibly.

“Outdoor recreation has become even more popular over the past year with people looking for naturally social-distanced activities. With our wide-open spaces, Wyoming is an ideal destination for travelers and this summer we anticipate even more visitors will explore the state,” said Diane Shober, Executive Director of Wyoming Office of Tourism. “As the last bastion of the west and with nearly 50 percent of the state designated public land, it is important for visitors and residents to be mindful travelers and work together to keep Wyoming wild and free.”

The WY Responsibly campaign started in the summer of 2020 as a response to COVID-19, providing safe travel tips and resources. Like South Dakota, Wyoming saw high numbers of visitors to its national parks, monuments, and forests, as well as state parks and other popular tourist destinations.

10 national- and state-level agencies provided input for 2021’s three main initiatives:

  • Enjoy Natural Spaces Responsibly: Resources on how to respect the outdoors, including camping and trail etiquette, outdoor safety, precautions and best practices.
  • Co-Exist Responsibly: Resources on how to respect wildlife, reporting wildlife interactions, fishing guidelines and gear suggestions to prepare for any encounters.
  • Be Part of a Responsibly Community: Resources on how to respect fellow travelers and locals, including current health guidelines, tips on supporting local businesses and how to avoid overcrowding with recommendations for destinations throughout the state and along any road trip.

The 2021 WY Responsibly campaign kicks off on June 1, and will include media investment, social media engagement, an ambassador program, and community visitor centers will have stickers and patches available for visitors.

Click here for more information about the WY Responsibly campaign.

You can share your adventures on social media by using #WYResponsibly and tagging @visitwyoming

Categories: Local News, Wyoming News