Word-of-mouth reports say Stock Show business comparable, sometimes higher than last year

RAPID CITY, S.D. — The Black Hills Stock Show and Rodeo is in the books, and though the numbers are still being tabulated, it’s looking like a successful event.

There was a lot of uncertainty surrounding this year’s show – with COVID-19 still part of the equation – not just for show participants and vendors, but for local restaurants, hotels, and retailers.

But from what Visit Rapid City is hearing – business was busy.

With nothing official until the Smith Research Travel Report is released mid-week, Visit Rapid City is basing the success on word-of-mouth reports.

“Considering COVID, nobody really knew what to expect, and what I’m hearing from the Civic Center, from hotels, from restaurants, is that we were…if anything we were comparable to last year and then we were up on the weekends this year,” said Julie Schmitz Jensen, Executive Director at Visit Rapid City.

Visit Rapid City is now looking forward to the spring and summer with optimism, hoping that the coronavirus vaccine will have people looking to Rapid City and the Black Hills for their getaway.

Categories: Coronavirus, Local News, South Dakota News, Stock Show and Rodeo