Who is a South Dakota tourist? That question is answered by statewide survey.

RAPID CITY, S.D. — A South Dakota visitor, tourist come for a variety of reasons. The MMGY Global marketing company was brought in to do an overview of whom these people are, and how to market towards them.

The group hosted a webinar earlier this week, offering insight into tourism demographics.

Visit Rapid City was not surprised at some of the key findings, but were curious about the high number of “Boomers” that visit.

“Boomers” make up 44 percent of leisure tourists, and the average age of tourists is 53 years-old.

Findings suggest that on average, it is older generations that travel throughout South Dakota and will visit destination locations on days throughout the summer.

Categories: Local News, South Dakota News