Rushmore Plaza Civic Center unveils its new naming partner

RAPID CITY, S.D. — The Rushmore Plaza Civic Center will announce their new naming rights partner and the Civic Center’s new name at a 3 p.m. in the Barnett Arena.

Watch the announcement live here at 3 p.m. MST and on MyTV.

UPDATE (3 p.m.) — The Rushmore Plaza Civic Center has announced that it will be known as “The Monument” beginning in 2021.

The naming rights for the Civic Center were awarded to Monument Health, continuing Monument’s goal of developing community commitment. Monument Health has also secured naming rights for the complex’s individual venues and the Expansion Arena.

Civic Center Executive Director Craig Baltzer and Monument Health CEO Paulette Davidson announced the new name at the Barnett Arena Saturday afternoon.

“This naming rights agreement is a great win for all parties,” said Baltzer.  “Our mission has always been to provide Rapid City and Black Hills residents and visitors with a great, memorable and enriching experience where our patrons can enjoy a user-friendly facility for entertainment, concerts, plays, conventions, sporting events, and civic gatherings.  Monument Health continues to make a strong statement of commitment to Rapid City and the entire Black Hills Area.  And the name provides a strong, durable identity for the facility, including our new arena.  It seemed like a natural fit.”

Monument Health officials look forward to the future partnership. Saturday’s announcement comes after the recent announcement of Monument Health’s name change from Regional Health and its membership into the Mayo Clinic Care Network.

“We are thrilled to have our new name associated with memories that will be created at The Monument,” said Paulette Davidson, Monument Health President and CEO. “The Rushmore Plaza Civic Center has long been known as a place to gather and experience sporting events, performances, the arts and more. We hope family and friends come together at The Monument to create memories that will be associated with our name.”

Monument Health was selected after an extensive Request for Proposals process that began in December of 2018. Monument Health was one of three proposals submitted for naming rights.

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