Sturgis business owners prepare for the rally
STURGIS, S.D. — No matter how the Sturgis City Council votes on the rally on Monday, more than 50 business owners say they’ll be open and ready for the onslaught of bikers.
People from all over the world head to hills every August for the Sturgis Motorcycle Rally. Many people book far in advance, and for some it’s a tradition. This year with COVID-19 concerns across the world, the 80th Sturgis could be cancelled, but many local businesses say they believe bikers will show up whether the city approves or disapproves of the event.
Rudi McDaniels, Owner of Desperados, said “Coronavirus or not coronavirus, it is a very fun busy week for the hills. Hill City especially and I’m excited. I think its going to be a great season, it’s going to be a great rally.”
The rally benefits surrounding cities, and those surrounding cities often house and entertain bikers during the rally to bring in dollars.
George Heywood, Owner of Quail’s Crossing, said “They’re here to ride. They enjoy the hills and its just not going to stop them so we’re all here to help our guests and show them a great time and we just hope everybody decides to travel this year.”
With recent news that the firework celebration at Mount Rushmore will happen, many are encouraging the City of Sturgis to proceed with the rally.
“It’s just as busy as the Fourth of July. The Fourth of July is also just as busy as the rally, just as any other week in July. It’s just a different crowd.” said McDaniels.
The Sturgis City Council will make a decision on the rally next week, on June 15.