“Spirit of Travel” tourism theme hopes to attract travelers to South Dakota
During the first full week in May each year, communities nationwide unite to showcase the impact of travel.
BLACK HILLS, S.D. — National Travel and Tourism Week is an annual tradition for the U.S. travel community.
It’s a time when travel and tourism professionals across the country unite to celebrate the value travel holds for our economy, businesses and personal well-being.
The 37th National Travel and Tourism Week, May 3-9, celebrates travel and will spotlight resilience and hope in the face of the coronavirus pandemic with this year’s theme: “Spirit of Travel.”
“It’s been challenging,” said Julie Jensen, the President & CEO of Visit Rapid City. “We’re trying to figure out how to best promote our industry when people are saying ‘stay home’. But we are very heady about what’s coming up in the next few months. We feel like we’ve been smart and I think that we’re going to see that things are going to improve.”
The theme hopes to engage the community by asking locals to help build itineraries with things they love about the area so when it is safe to travel to Rapid City and the Black Hills ,visitors have recommended itinerary ideas straight from the locals.
According to SD Travel Impact Statistics from 2019, there was statewide visitor spending of $4.1 billion. The travel industry supports 55,157 total jobs statewide.
Click here for the Visit Rapid City Facebook Page.