South Dakota will appear in the Macy’s Thanksgiving Day Parade again this year

PIERRE, S.D. — The South Dakota Department of Tourism’s “Mount Rushmore’s American Pride” float will appear again this year during the 95th Macy’s Thanksgiving Day Parade.

New York Ny November 28 2019 Chris Young Rides Float Mount Rushmores American Pride At 93rd Annual Macys Thanksgiving Day Parade Alone Central Park West 2abpkrp

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With an estimated 3.5 million spectators in New York City and more than 50 million tuning in on their televisions, the goal the Department of Tourism is trying to make is to get new and repeat visitors to the state while also generating brand awareness.

“Partnerships with brands like Macy’s provide an opportunity for South Dakota to gain valuable recognition from potential visitors across the nation as well as with international visitors,” said James Hagen, Secretary of the Department of Tourism. “It is an honor for South Dakota to be a part of this great American tradition.”

The talent on the float this year has been announced as country music star Chris Lane. Chris Lane has released a number of Billboard top hits including three number one songs, “Fix,” ”I Don’t Know About You,” and “Big, Big Plans.”

Lane has also opened for artists such as Chris Young, Eli Young Band and Florida Georgia Line.

This year, the Macy’s Thanksgiving Day Parade will travel the streets of New York City, featuring 15 giant character balloons, 28 floats, 36 novelty and heritage inflatables, numerous performances, and, of course, Santa Claus.

You can tune into NBC-TV on Thursday, November 25 between 9 a.m. and 12 p.m. to see the “Mount Rushmore’s American Pride” float.

Categories: Local News, National News, South Dakota News