South Dakota announces new meth prevention campaign
PIERRE, S.D. — The state of South Dakota announced the launch of its meth prevention campaign on Monday.
In the campaign’s video Gov. Kristi Noem says that the meth crisis in South Dakota is “growing at an alarming rate,” affecting every community. While the campaign’s tagline of “Meth. We’re on it.” has received criticism online, Gov. Noem explained the meaning behind the tagline. In a Facebook video Gov. Noem says that every individual in the state is “on the case” to rid the state of the drug and protect friends and loved ones from becoming addicted.
The campaign includes a new TV ad, billboards, posters and a website that includes a number of resources to both help those who are addicted and those wanting to practice prevention or volunteer.
A Minneapolis marketing agency created the campaign. South Dakota’s Department of Social Services paid the agency nearly $449,000 this fall, according to the state’s finances website.