Rapid City to create economic growth by ‘Embracing the Base’

BOX ELDER, S.D. – Rapid City business leaders are looking to spur economic development by giving servicemen and servicewomen big discounts.

As part of the “Embrace the Base” plan unveiled at the Rapid City Chamber of Commerce’s November mixer Tuesday at the South Dakota Air and Space Museum, local businesses can use the new program to drive in veterans and those actively serving. In the plan, businesses can use slogans to signify that they offer discounts to veterans, members of the military and their families.

The goal is to encourage Ellsworth Air Force Base’s roughly 8,000 inhabitants to spend and support local businesses.

“We’re a very patriotic state, so the opportunity we have to support our airmen and their families is truly an honor,” said Lynn Kendall, the chamber vice president.

The plan was formulated by the Chamber of Commerce and Elevate Rapid City, a collection of business leaders in the area that hopes to grow technology and economic opportunities in the Black Hills.

A recent economic impact study said Ellsworth Air Force Base has a $359 million impact on the local economy. There’s no word yet on when Embrace the Base will go into effect.

Categories: Local News, South Dakota News

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