Jensen to retire as President/CEO of Visit Rapid City

VlmbcsfjRAPID CITY, S.D. — On Tuesday, Visit Rapid City announced the retirement of President & CEO, Julie Jensen.

Jensen served as the Executive Director of the Rapid City Convention & Visitors Bureau from 1983-1997 and returned as Executive Director in 2014. She has served as President & CEO of for the last seven years.

Her contributions to the travel and tourism industry include driving the organization forward through a rebranding effort to become an independent corporation and leading an internationally recognized marketing organization to Do Big Things®.

Her involvement in the community and industry includes serving on the Boards Destination Rapid City, Black Hills & Badlands Tourism Association, Rapid City Public Schools Foundation, the SD Association of CVBs, Upper Midwest CVBs Association, The Monument (formerly known as Rushmore Plaza Civic Center), Rapid City Chamber of Commerce, Rapid City’s One Heart, and was named an Honorary Commander with the 28th Bomb Wing Public Affairs Office. She was also named a Yellow Rose winner by the Zonta Club of the Black Hills for supporting women.

Jensen said, “It has been an honor and privilege to be one of many promoting Rapid City and the Black Hills visitor industry through these many years.  Although it was a very tough decision, and one I put much thought into, it’s time for me to spend more time with my amazing kids and grandkids.  Visit Rapid City is in incredibly capable hands with our talented and passionate staff and board members.”

The Visit Rapid City Board of Directors, Hotel BID Board of Directors, as well as the staff, thank Julie for her significant contributions and wish her all the best in her future endeavors.

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