Half-price parking for downtown Rapid City set to start the first Saturday after Thanksgiving

RAPID CITY, S.D. — Rapid City leaders are feeling the spirit of giving a little early this season. The city will have half-price parking every Saturday from after Thanksgiving until Christmas.

Half-price parking will go into effect the Saturday after Thanksgiving and end on December 19th – the Saturday prior to Christmas. With the parking price reduced, the city is hoping that the community will come out and support local businesses as well as attend the Holiday Celebration and Winter Market, since last years was cancelled due to bad weather.

“There was no small business Saturday, there was no Holiday Celebration because of the bad winter storm that we had and we basically had to postpone the Festival of Lights Parade,” said Darrell Shoemaker, Rapid City Communications Coordinator.

Small businesses have has a tough year with the pandemic and city officials are hopeful that by providing half-price parking, it will drive more community members to come out and shop local.

Domico Rodriguez, Executive Director for Main Street Square said, “there is a lot of great businesses downtown that have had a rough year. And so trying to encourage some of our rapid city residents and regional residence to come down and shop locally over the holiday season would mean a lot to the businesses downtown for sure.”

The meters will be 25 cents per hour with a minimum $1 purchase if using a credit or debit card.

“People are going to really enjoy that you know? The parking meters have been a change for us downtown and everyone has had to adapt, whether you are a customer or tourist of employee downtown. So I think it will really drive some excitement and it will get people down here just knowing that it will be a little bit of ease on their pockets to park,” said Anthony Kitchens, Sales Manger at Prairie Edge.

The Holiday Celebration and Winter Market will take place on the 28th of November as well as Small Business Saturday taking place all over the country.

Categories: Local News, South Dakota News