Facebook rebrands as Meta to emphasize ‘metaverse’ vision

Mark Zuckerberg

Seen on the screen of a device in Sausalito, Calif., Facebook CEO Mark Zuckerberg delivers the keynote address during a virtual event on Thursday, Oct. 28, 2021. Zuckerberg talked up his latest passion — creating a virtual reality “metaverse” for business, entertainment and meaningful social interactions. (AP Photo/Eric Risberg)

OAKLAND, Calif. (AP) — Facebook CEO Mark Zuckerberg said his company is rebranding itself as Meta, an effort to encompass its virtual-reality vision for the future.

Experts point out that it also appears to be an attempt to change the subject from the Facebook Papers, a document trove that has revealed the ways Facebook ignored internal reports and warnings of the harms its social network created or magnified across the world.

Zuckerberg says he expects the metaverse to reach a billion people within the next decade. The metaverse, he says, will be a place people will be able to interact, work and create products and content in what he hopes will be a new ecosystem that creates “millions” of jobs for creators.

Categories: National News