Nestled near a number of world-class attractions, including Custer State Park, Crazy Horse Memorial and Mount Rushmore National Memorial, the town of Custer has a lot to offer.

Visitors will find themselves immersed in the culture of the historic town, which was founded in 1875 after gold was discovered in nearby French Creek during General Custer’s famous expedition through the Black Hills a year prior.

Beyond its history, Custer is surrounded by gorgeous natural scenery and unique wildlife — including one of the largest publicly-owned bison herds in the world at Custer State Park. Visitors can swim at Sylvan Lake, take a scenic drive along Needles Highway, hike Black Elk Point, explore Wind Cave and Jewel Cave and much more.

Custer also hosts an array of local restaurants, shops, museums and many other attractions that draw in thousands of visitors each year. NewsCenter1 is proud to have the opportunity feature the town in our Custer Community Showcase airing June 28th.

Join us LIVE at 5:30 a.m., 6:00 a.m., 5:30 p.m. and 6:00 p.m. as we broadcast direct from historic Custer, South Dakota.

Featured Vendors

Good Karma Jewelry

Good Karma Jewelry is the new one of a kind shopping experience in the Custer, SD region! Our store offers a wide variety of jewelry, Men's, Woman's, and Children's Clothing.  We also have a great selection of home decor, gifts, Corral Boots, Gems,…

Adventure Rentals

Adventure Rentals- Rent scooters, ATV’s, paddleboards, kayaks- park stickers and permits included. Their slogan is “The fun starts here”.  

Baker’s Bakery & Café

Baker’s Bakery & Café- Serving breakfast and lunch daily as well as fresh donuts, pastries and espresso. Everything is served on or with homemade bread. Tagline-“You’ll love our buns!”

Bavarian Inn

The perfect location for your extraordinary Black Hills vacation.  With thoughtful services, feel good spaces and good mood food, The Bavarian Inn will bring out the best in everyone. Visit

Black Hills Aerial Adventures

Black Hills Aerial Adventures has the finest pilots in the industry, and we hire and train to the highest standard. All of our pilots undergo regular recurrent training under an FAA approved program. Black Hills Aerial Adventures is the only…