Coronavirus forces Just Jymnastics to rethink business model

RAPID CITY, S.D. — The coronavirus is impacting businesses across the country including gymnastics clubs.

Some gyms are closing for several weeks in certain cities, while others are making major changes. Just Jymnastics in Rapid City is one of the local gyms that has been affected by the coronavirus.

Although Just Jymnastics canceled their regular class schedule and lessons for the time being, the owners have changed their business strategy in order to stay connected with their athletes.

If 2020 were a normal year, the gymnasts at Just Jymnastics would be in a middle of a busy season.

“We would have had the state meet already,” said Just Jymnastics owner Tracy Ponto. “They’d be prepping for regionals and than hoping to qualify onto nationals. On the recreational side, it’s by far our busiest month of the year, as far as, our little gymnasts and ninjas in here learning all their fun stuff. So it’s a sad place right now.”

But this year has been anything but normal.

The coronavirus has canceled the remainder of the season forcing owners Alan and Tracy Ponto to change their business model in about a week’s time. They have now adapted to this unique situation by providing virtual classes through the use of Zoom.

“Our competitive kids are getting three practices a week plus additional information that they can work on at their own time,” Tracy Ponto said. “On the recreational side, we’re starting our virtual live classes. We’ll be with their instructors and there’ll be interactions between the kids and their instructor.”

“Our goal is that we can pick right back up where we left off whether it be May or June,” Alan Ponto said. “No one knows like I said. But the goal is to keep them engaged, active, fit and ready to resume activity whenever that happens.”

As Alan and Tracy try to plot their new strategy in the face of so many unknowns, one thing is for sure. They feel like they’ll be better prepared for any new challenges they encounter in the future.

“It’s a backup plan that we’ve never thought of before,” Tracy Ponto said. “Our staff have been amazing and they have worked their tails off to get it up and running and to be the very highest quality that we can. And I think it’ll be a little comforting to know that we have a backup plan in case this ever happens again.”

The virtual classes are available to any kids in the community.

For more information on how register your child, just click here


Categories: Coronavirus, High School, Sports