Brook Kaufman named to CDME Board of Directors

Brook KaufmanRAPID CITY, S.D. — On Tuesday, Visit Rapid City President and CEO Brook Kaufman was named to the Certified Destination Management Executive Board of Directors.

“To be appointed to the CDME Board of Directors is an honor,” said Kaufman. “I know firsthand the work it takes to earn the CDME accreditation, and I look forward to helping the next generation of tourism professionals earn their CDME and advance their industry knowledge.”

The CDME Board of Directors is comprised of tourism professionals across North America, and it is the tourism industry’s highest individual education achievement.

The certification focuses on a variety of factors that include leadership, vision, productivity and business strategies.

“The CDME Board of Directors is comprised of the best in the tourism industry,” said Gary Sherwin, President and CEO of Newport Beach & Company and Chair of the CDME Board. “We’re delighted to have Brook join the ranks and continue to move the tourism industry forward.”

Kaufman brings 10 years of hands-on tourism experience to the board, along with 13 years of private-industry marketing knowledge. She has also launched new campaigns, developed CTA programs, earned her CDME designation and helped destinations earn their DMAP seal from Destinations International.

Categories: Local News