Black Hills State University unveils its new logo
SPEARFISH, S.D. — Black Hills State University has unveiled its new logo, and it seems to be a hit on campus.
BHSU has been using varying versions of the recent logo since 1960. The new logo is an attempt to create a modern and dynamic brand, and positive first impression of the school.
Designers cited changes in digital communication as the need for a simple and distinct logo.
Corinne Hansen, Director of University and Community Relations, said “We worked with the students, faculty and staff were very involved. And we have a new logo that clearly shows our initials the B and the H. But it also has the tree in there, that is significant to our location here in the Black Hills.”
The logo is earning high marks in a survey compiled of students and alumni.
The BHSU website, as well as school apparel and other items, are already being marketed with the new logo.