Lauren is responsible for driving digital initiatives for the station, integrating systems with our digital platforms, increasing social media traffic and creating digital marketing opportunities.
She has worked in the digital arena for over 10-years. Lauren has had the opportunity to work in fulfillment of digital marketing campaigns to purchasing and implementing successful marketing strategies as the marketing manager for a large local area non-profit. This allows her the unique ability to not only understand how a digital campaign works inside and out, but what local marketing professionals have on their plates. She brings proven and innovative ideas for driving digital agendas for the station and clients, having grown social media audiences by 150% and page views by nearly 300% in her previous roles.
She was born and raised in the Black Hills and expressed; “working for a company that is locally owned and focused on the community is important to me”.
In her spare time, she enjoys spending time with her family and friends. She is a semi-pro photographer and when her young daughter allows it she loves to read.