Are you Tough Enough To Wear Pink? Monument Health and The Black Hills Stock Show and Rodeo want to know

RAPID CITY, S.D.– For the 17th year in a row, Monument Health and the Stock Show have teamed up to bring the nationwide “Tough Enough to Wear Pink” event on Friday, February 3 to town for supporting the Cancer Care Institute in Rapid City. Director of Nursing for the Cancer Care Center Michelle Boelter explains more about the event and what it means to the community.

What is Tough Enough to Wear Pink?

As previously mentioned, the campaign is a large program dedicated to bringing awareness to and fundraising for facilities and programs helping community members that have been diagnosed with cancer. Monument Health’s Cancer Care institute uses a combination of medical and wellness care to help their patients. “This new center is a totally holistic approach to cancer care,” Boelter said. While medical treatment is still a top priority for patients, the building also gives them a place for things such as helping find a wig, fitness classes, support classes, and more. “We wanted our patients to feel comfortable here and have their own area that is not only the medical care, but caring for the spiritual aspect of the patient as well.”

How can I help support Monument Health?

From the campaign, shirts purchased and tickets sold to their Pink Party before the rodeo on Friday all go to the Cancer Care Institute. Shirts can be purchased at the booth by the ice arena at The Monument during the stock show and also at their Regional Way location in Rapid City. “It gives us that fuel to feed that fire to be able to do the things that we need to do every day,” Boelter said. “And our caregivers really get a lot from that to be able to see the patient not just as a patient but as a member of the community and out having fun with their family.”