Black Hills Stock Show and Rodeo generates estimated $22M for economy

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The 60th annual Black Hills Stock Show and Rodeo has ended, and officials say the money is now rolling into Rapid City and its surrounding communities.

Overall, organizers say it was a good year. Numbers were up across the board with visitors from both urban and rural settings.

When ranchers come for the show, officials estimate that three people come in each trailer – one livestock owner, one spouse, and one hired hand. Over 300,000 attendees, vendors, and ranchers stayed in hotels, dined at local restaurants, and shopped around Rapid City over the nine-day stock show.

According to Black Hills Stock Show and Rodeo General Manager, Ron Jefferies, the economic impact brings in millions of dollars to the Black Hills.

“The rule of thumb is that we're about a 300,000-people show," said Jefferies. "When the weather's good, we're at that number or above. When the weather's bad, we fall back below it. We were considerably lower than that last year, we're probably right around that neighborhood this year. Generally, that generates about $22 million of economic impact for Rapid City. That money will turn several times before it moves out of the Rapid City market. So it's a big deal for Rapid City to be able to host this show and our rural neighbors.”

Jefferies attributed the economic success to increased numbers of attendees from across the state and the Midwest. He also said that people attended because it was the 60th anniversary.

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