Hills Alive outdoor festival ready to kick off

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RAPID CITY, S.D. -

Crews began setting up for the 32nd Annual Hills Alive outdoor music festival Thursday ahead of its Friday kickoff.

Several radio stations, churches and businesses are sponsoring the event, which is expected to draw in 25,000 people over the weekend. Over 25 bands from across the country will be in attendance too, including popular Christian music artists such as Shawn McDonald, Temple Veil and The Afters.

Tom Schoenstedt, the Hills Alive producer, emphasized the musical entertainment is free to the public, but so are the additional activities.

“There's no admission charge for Hills Alive and that's really what makes it so unique,” Schoenstedt said. “And it's because of the generosity of so many people that invest in us, both our corporate sponsors and then individuals that really invest thousands of dollars in order to keep it as a non-ticketed event.”

The festivities will begin at Main Street Square for the Artist Showcase on Friday at 7 p.m., while activities will also continue throughout the weekend.

“Saturday and Sunday starting at noon until 10 p.m. We're running free stages including a kids stage,” Schoenstedt said. “We have blow-up castles, things to do for kids, a lot of great food, and merchandise vendors and of course, then the bands on the two stages.

 For the full list of artists CLICK HERE

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