Harley-Davidson Relocates for Sturgis Rally
Local News
by
Krista Fogelsong
last edited on
Tuesday, April 20, 2010
Harley-Davidson is moving its base for the annual Sturgis Motorcycle Rally in western South Dakota.
The motorcycle company has set up shop for more than 20 years at the Rushmore Plaza Civic Center in Rapid City during the rally, showing its motorcycles and other products. The company has decided to move the operation to Sturgis.
Harley-Davidson's director of consumer events marketing says the middle of Sturgis seems like "the ideal place" for the company because it will provide an opportunity to reach more people. Steve Piehl says Harley-Davidson made a similar move to an outdoor rally experience for Daytona Bike Week this year.
Harley-Davidson demo rides for 2011 motorcycles will be available in Sturgis at a location near Interstate 90 at Exit 30. More details on the exact location, dates and hours of demo rides, and other Harley-Davidson activities in Sturgis will follow in the coming weeks.